Deliverables 

Searsucker Newsletter Template

Herringbone Newsletter Template

Overview

I took the initiative to redesign Hakkasan’s two main Southern California brands’ online newsletter templates. I designed them to create better engagement. To achieve this, I made the newsletters shorter, with less scroll. I also created a feature story, cleaned up the design with better CTA visibility and a new grid system. The click-through rate doubled and the click rate increased by 50%. We got 20% more website views and reservations as well.