Deliverables 

Campaign Lockup

Digital Assets: GIFs for Social Media

Printed Assets: Menu, Poster 

Photography

Overview

To celebrate Herringbone La Jolla’s six year anniversary, we designed a promotional campaign to bring guests in to the restaurant to celebrate all of Herringbone’s signature items. Everyday, for six days, we rolled out a different promotion to feature an iconic dish or cocktail. I lead the photoshoot and post production process to capture all six items. I used the final imagery to create a series of animated GIFs to post on social media to showcase each daily promotion. I also designed the campaign lockup using my hand lettering skills and then built out all deliverables to create a unified campaign.